New Productions In The Works for OotP
It seems that WB is gearing up for the older fans now.
In an article in Retailing Today, Warner Brothers said that they are moving away from some of the earlier types of traditional toys, and will be making some changes in merchandising with this new film. "Instead of traditional toys we're going to focus on collectable toys and we'll skew older in apparel, as well."
Karen McTier of licensing and marketing for Warner Consumer Products also had this to say:
"We signed the same partners for the first two movies and did the same for the third and fourth so we're starting anew again. Harry is getting older so we're going to skew a little older with this program. Instead of traditional toys we're going to focus on collectible toys and we'll skew older in apparel, as well."