Tuesday, November 22, 2005

Nothing is 'Hotter than Potter' on IMAX!

Warner Bros. Pictures and the IMAX Corporation announced today that Harry Potter and the Goblet of Fire opened to sellout crowds and shattered every record for an IMAX Hollywood simultaneous release, beating the previous record by more than 30 per cent.

GOF set the record for the highest per-screen average, highest opening day at $1.06 million, and also set single-day box office records for Friday, Saturday and Sunday for an IMAX digitally re-mastered release.

Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures said:
"We are tremendously pleased with the opening weekend results for Harry Potter and the Goblet of Fire in both IMAX and conventional theatres. The unique experience that IMAX theatres offer moviegoers is generating incremental revenue for our event films, proven by this giant record-setting opening weekend and advance ticket sales at IMAX theatres. We look forward to continued success as we enter the holiday season."

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Source: Prnewswire.com