Balloon Launch and New Contest Herald the UK Launch of HBP DVD

According to this indieLONDON article, Warner Home Video UK will release 1000 balloons from London's Millennium bridge this Thursday September 24 to celebrate the launch of pre-orders for the Blu-ray and DVD disks of Harry Potter & The Half-Blood Prince, which go on sale in the UK on December 7th. The balloons, to be released by Harry Potter actors Evanna Lynch (Luna Lovegood) and Matthew Lewis (Neville Longbottom), will have cards attached to them, featuring a unique code that will entitle the holder to register online for a chance to win a trip to the set of Harry Potter and the Deathly Hallows and also be featured in the movie as a character in one of the moving portraits displayed on the walls of Hogwarts. The contest is open to UK residents aged 18 and older, and those who are lucky enough to catch a balloon will have to register online at this link between October 1, 2009 and December 4, 2009 for entry into the grand prize draw which will take place on December 7th

Good luck to all who participate!