Thursday, February 24, 2005

Harry Potter fans and Greenpeace
As you can imagine, any print run as huge as Harry Potter can use thousands of trees, millions of litres of water, and enough electricity to power an ordinary, non-magical home for hundreds of years. However, printing on 100 percent ancient forest friendly paper protects ancient forests, and the muggle (that's "non-magical" for the uninitiated) creatures which depend on them. Ancient forest friendly paper can also reduce the use of water and electricity, as well as the amount of waste produced in the printing process.
Earlier this week Harry's messenger owl, Hedwig, was sent with a few Greenpeace friends to the headquarters of Bloomsbury, the publisher of Harry Potter in the UK. Hedwig delivered messages to Bloomsbury staff urging them to ensure that the next Harry Potter is printed on 100 percent ancient forest friendly paper. Ancient forest friendly paper includes recyled fibre, with any non-recyled content coming from Forest Stewardship Council (FSC) pulp.
Bloomsbury's publicity manager stated in an email to Greenpeace after Hedwig's visit that: "Bloomsbury, at the beginning of this month, ordered exclusively Forest Stewardship Council accredited paper for the printing of 'Harry Potter and the Half-Blood Prince'".
If this is the case, the next Harry Potter book could create publishing history by becoming the first major UK fiction book to be printed on ancient forest friendly paper.
Raincoast Books, who co-publish the Canadian editions of the Harry Potter books with Bloomsbury, went 100 percent ancient forest friendly in 2003 by printing the Canadian edition of 'Harry Potter and the Order of the Phoenix' on 100 percent post-consumer recycled paper. Having already achieved this in Canada, there is really no reason why Bloomsbury can't replicate this success in the UK.
We very much hope that the recent positive words from Bloomsbury mean that the next Harry Potter will be printed on 100 percent ancient forest friendly paper.

Wish to join the fold? Be sure to stop by HERE, to let Bloomsbury know you'd also like to see them help preserve more of our forests.
**Thanks to HPANA for this piece.

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