Friday, August 27, 2004

The Power of Potter
#1 On The New York Times Best-Seller List;
#1 On;
#1 At Barnes & Noble, Walmart; and
#1 On Booksense Best-Seller List
Scholastic released thepaperback edition of Harry Potter and the Order of the Phoenix on August 10,2004 and the book landed at #1 on best-seller lists in the media, at bothnational bookstore chains and independent bookstores, as well as on-line andmass market retailers. The book debuted at #1 on the August 19th USA Today'sbest-seller list as well and The New York Times best-seller list for the weekof August 29. Additionally, the book is #1 on, Walmart, Barnes &Noble, and the Book Sense children's best-seller lists. Scholastic launched the paperback with a first printing of 2 millioncopies. The book is supported by a marketing campaign that includes: nationalon-line, print and broadcast advertising; billboard promotion; aerialadvertising and retail promotions. The publication of Harry Potter and theOrder of the Phoenix in paperback brings the total number of Harry Potterbooks in print in the U.S. to just under 100 million copies. In the United States alone, the hardcover edition of Harry Potter and theOrder of the Phoenix sold 5 million copies in the first 24 hours, making itthe fastest selling book in publishing history. The book hit stores atmidnight on June 21, 2003. With an unprecedented initial print run of 6.8million and a second printing of 1.7 million pre-publication, Harry Potter andthe Order of the Phoenix broke all industry records previously set in July2000 by Rowling's fourth novel, Harry Potter and the Goblet of Fire. There are currently 12.5 million copies of the fifth Harry Potter book in print.
This report brought to you by PR NewsWire.

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